Jugaad Innovation – The Indian Creativity tool

Punjabi Language pronounced it Jugard or Jugaad, Sanskrit Language also pronounced the word yukti, colloquial yugat and Hindi Language pronounced it to Jugat.

The Jugaad movement has gathered a community of enthusiasts, believing it to be the proof of Indian bubbling creativity, or a cost-effective way to solve the issues of everyday life.

   Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, for a new, bottom-up approach to frugal and flexible innovation.

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